In May the Algarve Touris Association (ATA) starts promoting the Algarve on the Irish TV and 180 city busses in Dublin, Cork and limerick with the slogan “Algarve. A Family Paradise this Summer”.On the channels RTE and TV3 a total of 167 spots of 20 seconds will promote the Algarve as the perfect family destination - predominantely aimed at women's programmes, such as the Oprah Winfrey Show, Judge Judy, Mornings Ireland Am, aiming to reach 3.7 million viewers.
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